Deconstructive Advertising: Selling the Psychology of Advertising

A continuing series of fabricated advertisements that examines the nature of popular advertising campaigns and reverses the psychology of mass marketing. The very gimmicks used to manipulate the audience in subversive and pervasive ways are flipped to guide the viewers to question the moral implications of our daily bombardment of commercial persuasion. The series is designed to make consumers and advertisers more responsible.

“Think Differently” Poster and Full Page formats Film w/ digital editing	“Absolute Alcoholism” Poster and Full Page formats Digital photography w/ special effect editing
“Unique in its Class?” Poster, billboard, and Full page and spread formats Film with digital editing	“Maybeline Baby” Poster and Full page formats Digital photography with editing
“Oblivious” Poster and Full page formats Digital photography with editing	“Got Lost?” Poster and Full page formats Digital photography with editing